Spicezee Bureau
Mumbai, April 07: Bollywood has come forward with a united front to resolve the tiff between the film producers and multiplexes over revenue sharing. Advocating a partnership of equality, Bollywood biggies Shah Rukh Khan and Aamir Khan spoke at length about the stalemate.
In a press conference at Mumbai’s JWT Marriott, Aamir spoke on behalf of the producing fraternity, saying, “It should be a partnership of equality. Fifty percent sharing is fair. Distributors and exhibitors have to find a way to make it a viable business within their fifty percent. Within my fifty percent I have to make it profitable.”
"This is one industry and we all can survive only when each sector will earn a healthy share. We are here to find a solution to this," added Aamir.
Supporting Aamir’s point of view, Shah Rukh Khan stressed on the point of utilising the press meet as a platform for finding a solution, rather than making it a power show.
He clarified, “This is not a power show. We haven`t gathered here to threaten multiplexes. It`s a show of coming together.”
True to his witty self, SRK quipped, “We are here for fair rights for Friday nights.”
Producer-director Karan Johar introduced the speakers and co-ordinated the meet. Apart from the superstars, industry veterans like Ronnie Screwvala, Mukesh Bhatt Ramesh Sippy, Yash Raj, Sandeep Bhargav and Karan Johar were also present, among others.
The tiff between the producers and multiplexes started early February. And after several failed discussions, the producers decided to go on strike. From April 4 they have stopped giving release rights of new big-budget movies.
The strike has given way to a dry-season where no movies are being released as producers have refused to release any new film. The year had a damp start with a majority of flicks bombing at the BO, hence making it a dark first half for the entertainment industry.
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